The importance of being present on social media is extremely important for any company striving for success on the Internet. Managing multiple accounts can be a very time-consuming task. However, this is not the only task social media managers have. Besides managing account, it is necessary to monitor the statistics, to track the conversions, etc.
HootSuite (affiliate link) is an online dashboard that helps management of several social media accounts from one place. With the possibility to schedule posts on several account from one place and the possibility to track insights, you will be saving so much time. In addition, they provide an app for iPhone, iPad and Android which enables social media management from anywhere you are.
Besides HootSuite, there are platforms that offer similar service for social media management.
TweetDeck in an online dashboard that helps you manage your presence on Twitter. While it has some useful features like scheduling posts, tracking interactions and activity, the main drawback of this platform is that it only enables management of Twitter account. There were additional integrations for other social networks in the past, but at the moment, the only network you are able to manage using TweetDeck is Twitter. This service is free.
This is a management and engagement platform for businesses in need of improving their social position. Sprout Social helps you publish and schedule posts, manage tasks and assignments, track messages and insights, which all helps you in create a successful social media strategy. Sprout Social supports Twitter, Facebook fan pages, Google+ Pages and LinkedIn profiles. This is a paid service, but they do offer a free trial period (30 days).
Sendible enables management of multiple accounts on Twitter, Facebook pages, Flickr, WordPress and many more. With the possibility to receive notification without the need to monitor your social accounts constantly, and with the scheduling option, this platform can really save a lot of time necessary for social activity. Sendible offers predesigned templates for email marketing and they provides analytics based on various different data. It is possible to try out Sendible for free during 30 days.
Socialoomph can help you boost your social media productivity, by integrating multiple social media accounts and managing them from one account. Besides scheduling posts, they offer tracking of keywords, URL shortening, and other features within the free plan. However, if your purchase a professional plan you will unlock many other features such as filtering profiles on Twitter, scheduling group or photo updates on Facebook, scheduling shares on LinkedIn, recurring updates, etc.
This platform offers scheduling posts based on the optimization by their algorithms that uses the data to analyze the best time for you to post. By analyzing the data in real time, it is possible to determine when your audience is the most receptive and active, which helps you get better exposure on social media. Social Flow helps you understand the statistics and improve your performance. This platform supports Facebook and Twitter.
Buffer offers an effective solution when it comes to managing social media accounts. It is possible to set up custom scheduling options, to connect multiple accounts, to access detail analytics, etc. Buffer offers both the free plan and the “awesome” plan which is paid. Free plan has limited number of accounts you can integrate, as well as limited Buffer space for scheduled posts. In addition, while you can schedule days and times, you are not able to schedule different time for different days with the free plan.
These are some of the alternatives you can try out when choosing the best platform for social media management. They all differ in the opportunities they offer and the costs they involve, but the choice will mostly depends on your business.
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