Tutoriales community manager

Vamos a ver a continuación una serie de tutoriales gratuitos que permitirán al community manager (o al futuro community manager) completar su formación para ejercer mejor su labor. Para ello hemos seleccionado una serie de recursos en diversos formatos: presentaciones en Powepoint, video, PDFs y finalmente algunos posts destacados. Sin más dilación, empecemos con los powerpoints:

Powerpoints

 

- Manual del Community Manager

Apuntes del taller de ‘Introducción al mundo del community manager’ impartido en el Centro de Innovación Alvarado, dentro del programa Madrid Tecnología del Ayuntamiento de Madrid

Manual del Community Manager from La Catedral de la Innovación

Twitter de los autores: https://twitter.com/lacatedral


- Guide to Online Community Management

Información sobre los autores: “ReadWriteWeb is the second largest information technology blog in the world. ReadWriteWeb provides analysis of Web products and trends to an intelligent audience of engaged technology decision makers, Web enthusiasts and innovators”

 

Guide to Online Community Management from ReadWriteWeb

 

- Guía del community manager

Gestión de redes sociales en un mundo excesivamente conectado por Débora Lambrechts.

Guía del community manager from Kimera ideas y marketing

Twitter de los autores: https://twitter.com/maestros


- How To Be An Awesome Community Manager

En palabras de los autores “A few tips for fresh community managers”

How To Be An Awesome Community Manager from Marta Majewska


- ¿Qué puede hacer un Community Manager por tu empresa?

Ponencia que dio elSocial Media Strategist Pedro Sánchez en el I Congreso Web de Zaragoza el 3 de junio de 2011. Qué es un Community Manager, qué puede y no puede hacer por tu empresa y tipos.

¿Qué puede hacer un Community Manager por tu empresa? from 101 – Cientouno

Twitter de los autores: https://twitter.com/101cientouno


- 100 herramientas para community managers

Documento realizado por los alumnos de la primera edición del curso “Comunicación y Marketing Publicitario 2.0” en Barcelona impartido por Santi Rosero @SantiRoch en el centro “Tadel Formació”.

100 herramientas para community managers from Santi Rosero

Twitter del coordinador https://twitter.com/SantiRoch

Videos

 

Si prefieres ver algunos vídeos sobre el tema, he preparado la siguiente selección:

- Community Management Crib Notes – A New Era Of Community Management

En palabras del autor: “In this Community Management Crib notes video I discuss the changing state of community management, and what opportunities and challenges lay ahead for this young science.

I cover the history of community management, it’s early leaders and innovations, and how the science of understanding and growing collaborative behavior is solidifying and changing with the advent of new technologies, social norms, and cultural challenges. I also cover the direct business opportunities for harnessing this new science, and some of the risks and pitfalls associated with it.”

Twitter del autor: http://www.twitter.com/artofcommunity

- GS 102 Webcast: Community Best Practices Guide

En este webcast amy muller nos da una guía de buenas prácticas para el communtiy manager.

- 10 Commandments of Community Management

De la misma autora, seleccionamos también este interesante vídeo:”Amy Muller, Co-Founder and Director of Education, walks you through 10 items that, if put into practice, will give any Community Manager the knowledge they need to engage and cultivate a passionate and thriving community. Highly recommended for people who have already watched Community Management 101, who would like to supplement their knowledge of best practices”

- SMM Manual de buenos hábitos para el Community Manager

Dada la capacidad de gestión y control de la reputación, Keka nos facilitará los pros y contras que tiene Internet y las redes sociales en cuanto a términos de qué es recomendable hacer o qué no lo es y en que circunstancias. Recomienda “siente la marca. Agradece. No utilices la venganza. Sé honesto. Fiel y leal a tus principios.”

- Private Communities

Maddie Grant nos habla de la gestión de comunidades privadas: “Maddie Grant, of SocialFish, joined the Community Manager Hangout to talk about private communities. How to handle converting listserves to communities, which social networks are right for associations and non profits and the key to fundraising.”

 

PDFs

 

Continuemos en nuestro camino formativo, con una serie de PDFs realmente interesantes

- Guía del community Manager (la misma que veíamos anteriormente en powerpoint, ahora en formato PDF)

Gestión de redes sociales en un mundo excesivamente conectado por Débora Lambrechts.

Nivel: Principiante/Intermedio

Edición: Stephanie Falla y Eugenia Tobar.

Diseño y diagramación: Iván E. Mendoza

Autor: Debora Lambrechts

 guia

 

- A collection of Community Management advice

A cargo de Marketwire y TheCommunityManager.com. en palabras de los autores:”To commemorate Community Manager Appreciation Day (#CMAD) on January 28, 2013, Marketwire and The Community Manager have asked community managers about what they do, how they do it, and where they see thefuture of community management going. We received more than 600 responses and compiled the topthoughts, tips and advice into this eBook”

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- The New Community Manager Defined

Conseguir eléxtio y  evitar cinco errores comunes, con la siguiente tabla de contenidos:

• Introduction

• Why a community manager is essential

• The skill set of a successful community manager

• A day in the life of a successful community manager

• Five common mistakes overview

• Mistakes #1-5 (with tips for tracking your success)

• Highlights

• Seven golden rules of success

• Resource link library

  guia3

- 60 Insights from Experienced Community Managers

En palabras de los autores:” As communities start to evolve, brands are starting to realise that they must have community managers to look after their investments, and that this is a job for a dedicated professional, whether in-house or outsourced. Community managers may have an enormously diverse set of responsibilities, but above all it’s to develop & nurture the community, to encourage engagement & participation. The tasks to achieve that goal can be fairly wide-reaching & onerous. Responding to posts at 3am? Yes. Organising an army of volunteer moderators? Yes. Preparing a business case? Oh, yes. A tough job. So let’s hear it for community managers. And hear from them, right here…”

guia4

Posts destacados

 

Ya para finalizar, vamos adestacar una serie de posts muy ilustrativos

- Guía de Community Managers en Facebook

A cargo de Iñaki Huerta Consultor Independiente en Marketing Online,

http://blog.ikhuerta.com/guia-de-community-managers-en-facebook

Twitter del autor: https://twitter.com/ikhuerta

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- 10 Fundamental Tips for Social Media Community Managers

A cargo de Corey Eridon

http://blog.hubspot.com/blog/tabid/6307/bid/29354/10-Fundamental-Tips-for-Social-Media-Community-Managers.aspx

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- 30 Twitter Community Management Tips

A cargo de Wendy Kier: “Community Management on Twitter is all about the people we are following, those following us, and the people who are talking about us and our business with whom we are not yet connected.”

http://socialmediatoday.com/wendy-kier/950801/30-twitter-community-management-tips

post3

 

- 26 Tips for Managing a Social Media Community

A cargo de : “Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?Social media community management has expanded into a growing field and there’s a lot to think about.In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your companys presence.”

http://www.socialmediaexaminer.com/social-media-community-management/

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4 Comments

  • Joan

    Reply Reply 16/04/2013

    Gracias por la información que facilitas tan útil. Un abrazo, Joan

  • Mauricio Chamas

    Reply Reply 17/04/2013

    Felicidades, es el mejor post que he leido hasta ahora, constantemente busco actualizarme y nunca encontré un sitio con tanta información de calidad, nuevamente felicidades!!!!!

  • Juan Carlos Renedo

    Reply Reply 20/04/2013

    Muchas gracias por tan magnifica recopilacion y enhorabuena por tu blog. Muy buenos contenidos.
    Saludos

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