Social media has become an important tool for modern business. Whether using social media is conducted in the purpose of increasing sales, promotion products or establishing a successful business to customer relationship, it has been conducted that it produces great results.
One of the activities that can be successfully organized on social media is launching a new product. In this article we will focus on eight ways to launch a product via social media.
1) Create a teaser
In order to get people interested in your new product, you can create a teaser. You can choose different formats, depending on both your products and available assets. You can use creative images or even make video introducing your new product. You can also publish articles on your blogs, or participate as a guest blogger and write on other blogs about the product you are about to launch. Use different social media to publish the teaser. Creating teaser is a good strategy to get your audience interested in your product.
2) Publish a making of
Another way to bring the product closer to your audience is to show them the process of creation. Regardless if you are introducing a new pair of sneakers or a new tablet, you can certainly share some materials that present how the product is made and the actual process of preparation. You can even share some sketches or mock-ups of your product. Additionally, you can share images of your team working and caption those with something like “Working really hard on new product” or “We’re introducing new product soon, stay tuned!”. Making of materials can be published with images or you can even create a video material.
3) Organize an online promotion
Online promotions, such as contests and sweepstakes are an excellent way to increase interest and engagement on your social media account. It is important that, whichever type of promotion you decide to use, the promotion is related to the product in some way. For example, if you are about the launch a cookbook, you need a contest related to sharing recipes or images of best cakes, etc. You can even feature your product as a main prize in the online promotion. However, in order for promotion to be successful and to raise awareness about your new product, it has to be carefully prepared and well-organized.
As you set a certain date for a product to be launched, you can organize a countdown on your social media account. Beside publishing status updates and images, you can change the cover photo or the profile photo accordingly. For example, the profile photo can feature the image of your new product and a text “Seven days left” or “Only two more days”.
5) Feature a label “Coming Soon”
Besides countdown, a good idea to promote your new product is to use “Coming Soon” label. It will create a buzz on social media, especially if you encourage your social followers to share the news about the upcoming product. “Coming Soon” label can be attached to the making of images, as well as to the images of the product itself. You can also feature it on your website.
6) Introduce a hashtag
All of the activities we have mentioned above should include a common hashtag that you introduced from the beginning. Using a hashtag when you publish post related to your new product will help your audience find the corresponding posts easily. In addition, it might encourage other your social follower to use the same hashtag in their posts which will add up to virality of your campaign.
7) Organize an event
Even though larger companies usually organize events where they present new products and talk about their features and different options, there is no reason why you should not create an event of your own. You can create a smaller event which will be perfect for a short presentation of your product. Use your offices to host a presentation, or you can even host an event online and stream it through YouTube or similar platforms. In this case, you will not need a big budget for organization, and yet you will be able to host an event and feature your new product. Don’t forget to take a lot of photos, so you can boast on different social media later on.
8) Share the impressions
After the official date for launching has passed, as well as your promotional event, it is time to share the impressions. You can post images from the event during which you have introduced your new product. You can also create a short video where you will ask people about their impressions about the new product.
In this way, you wrap up the promotional activities related to launching a product via social media. Use statistics to analyze how effective the campaign was and how much have different activities influenced the promotion of your new product.