Working on social media can take a lot of your time as it requires from you to regularly contribute and to stay up to date with all the changes. As a social media manager you need to balance your time and effort to implement all the elements of marketing strategy successfully.
However, there are a lot of free tools that can help you with social media marketing. Not only will you save time, but you will be able to extend you influence and to analyze your social media activity, which will eventually improve the quality of your work.
We have compiled a list of ten useful tools that you can start implementing immediately. We will share them in no particular order, and while they do offer paid accounts with some advanced options, the tools we will share here are all available for free usage as well.
You are able to easily share and discover useful resources using this publishing platform. Scoop.it can help with developing visibility and building your online community. By curating topics you are able to communicate with your audience and share content in a form of newspaper, which can be published across your social media accounts.
This is a great platform that can help you optimize the time you spend on planning your post. HootSuite is an online application that enables you to access your personal dashboard, where all the important social media accounts, such as Facebook, Twitter, Google Plus, YouTube, etc. can be implemented. In this way, you can post updates on multiple accounts from one place. In addition, you can schedule the posts to be published by choosing the date and time and you can also monitor the statistics.
If you are in need of an application that allows you to analyze your brand visibility, search no more. This application monitors and helps you stay informed of any mentions on the web and social media. Mentions are monitored and presented in a report which you can use to improve your online presentation.
Disqus is a comment plugin which can be installed to your blog and help you increase the viral potential of you blog posts as comments are shared across the social networks. In addition, readers are able to track their comments, which will increase the chances of them getting back to your blog.
PostPlanner is an excellent tool that can help you with managing your Facebook account or page. It shows you trending posts and helps you choose perfect time for posting by showing you real-time analytics.
This is a dashboard that monitors your social media account and helps you analyze all the important data of your business. It is possible to collect all the data and create a report using Cyfe’s service.
The world’s largest platform for sharing presentation is available as a tool that will help you enhance your online presentation. SlideShare allows you to create engaging presentations which can be used to visually represent your services or share useful content in a form of presentation.
Klout can be used for discovering how influential you are on the internet. By tracking and measuring how people react on social media, they assign scores that are to mark your influence, which consequently shows your ability to engage and get people to respond.
A great application you can use for monitoring the statistics is provided by Google. Google Analytics helps you get a clear overview when it comes to the visits, demographics, traffic source, etc. It is possible to monitor the behavior of the users when they visit your site, which is how you can get data on conversion rate and the success of social media updates.
Pearltrees is an online application which helps you collect and share your interest in an organized way. It can also help you discover some great resources and enable you to connect with the people with similar interest.
Obliviously, this isn’t a list of all tools you can use as a social media manager, but these are definitely some of the most frequently used. Besides enabling free access, these tools are very easy to use in connecting, sharing and discovering content which is a goal of your work on social media. Not only will you simplify your social media marketing, but you will improve your presence on the Internet which will be beneficial for your business.